![]() ![]() What kind of shower doesn’t need water? Answer: A baby shower.Ĥ9. What falls in winter but never gets hurt? Answer: The snow.Ĥ8. What building in a town has the most stories? Answer: The library.Ĥ7. Why did the boy bury is flashlight? Answer: Because the batteries died.Ĥ6. What is the best place to grow a garden in school? Answer: In kindergarten.Ĥ5. What has a lot of teeth but can’t chew a thing? Answer: A comb.Ĥ4. What type of house weighs the least? Answer: A lighthouse.Ĥ3. What goes through towns and over hills but never moves? Answer: A road.Ĥ2. What kind of cup can’t hold anything to drink? Answer: A cupcake.Ĥ1. Why isn’t your nose 12 inches long? Answer: Because then it would be a foot.Ĥ0. What bank never has any money? Answer: A riverbank.ģ9. Why is the Mississippi such an unusual river? Answer: Because it has four “i’s” and can’t even see.ģ8. Why are teddy bears never hungry? Answer: Because they are already stuffed.ģ7. How can a pants pocket be empty but still have something in it? Answer: If it has a hole in it.ģ6. Why do lions eat raw meat? Answer: Because they don’t know how to cook.ģ5. If an electric train is going south, what direction is the smoke going? Answer: There is no smoke – it’s an electric train.ģ4. When does Friday come before Thursday? Answer: In the dictionary.ģ3. What is as big as an elephant but weighs nothing? Answer: An elephant’s shadow.ģ2. I have no eyes, ears, or legs, but I can help you move earth. What goes up and down but never moves? Answer: A flight of stairs.ģ0. What follows you everywhere but can’t be caught? Answer: Your shadow.Ģ9. The more you take away, the bigger it gets. What kind of coat can only be put on wet? Answer: A coat of paint.Ģ7. I am full of keys but I can’t open any doors. What must be broken before you can use it? Answer: An egg.Ģ5. The trick is finding the right kind of humor to connect with the audience for your product.24. Humor doesn’t always work as an advertising technique, but when it does, it creates memorable marketing campaigns. Many other brands use humor, including M&Ms, Charmin bathroom tissue, Dollar Shave Club and (famously) Poo-pourri which depicts a woman using the product to mask the fact that, yes, women actually go to the bathroom. He even addresses the women in the audience, telling them that their man can “smell just like me.” And, of course, there’s that whistled tune at the end of each commercial. The deodorant brand actually makes fun of advertising itself with a marketing campaign featuring a spokesman who is over-the-top perfect and eager to tell you about it. What is it with insurance and humor” Progressive’s funny commercials are character-driven and involve a spokeswoman named “Flo.” The commercials now have branched into often surreal humor. Another insurance company that used humor in a highly successful campaign that originally had every commercial end with, “So simple, a caveman could do it” and an offended caveman. But it turns out Jake is about as normal as you’d expect with an insurance agent. A man calls “Jake from State Farm” in the middle of the night and his wife thinks he’s up to something sneaky. Since the start of the 21st century, the following are some of the campaigns that have stood out. There have been funny advertising campaigns in every decade. Businesses want their brand associated with that good feeling. The main goal is to always have the product placed prominently just as the laughter occurs. In advertising, humor can also be situational, anecdotal or character-driven. ![]() Groucho Marx famously excelled at doing this in one line: “I’ve had a perfectly wonderful evening, but this wasn’t it” or “I wouldn’t want to belong to any club that would have me as a member.” It should disrupt expectations in some way. Getting people to laugh also makes them more inclined to think positively about a business and buy its products.īut what makes something funny? One popular approach is for a joke to contain something that is unexpected or unfitting. It can reduce pain and stress as well as lower blood pressure. Why Humor WorksĪs pointed out on LinkedIn, laughter is good for people. It’s one of the most important lessons an advertising professional can learn. ![]() Students learn from experienced faculty members about when and where humor works. ![]() How to approach using humor is one of the important advertising techniques studied in an online Bachelor of Arts in Public Relations and Advertising. One person’s “hilarious” is another person’s “really dumb.” Just a quick review of the standup comedian landscape illustrates the many different types of comedy out there and the different tastes people have in comedy. The key, of course, is doing something that a majority of people will find funny.Ĭomedy, as any writer will you, is the hardest type of writing. That’s why using humor is a popular advertising technique. It’s something that almost everyone has in common. ![]()
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